CAPOFORTE Fashion Brands, 's-Hertogenbosch / Den Bosch, agent in The Netherlands
Pure shirts available at CAPOFORTE Fashion Brands

We are passionate about high-quality fabrics and designs, the associated know-how and attention to detail.

We want to bring about innovation while living up to our traditional values, putting new ideas into practice and embodying pure joie de vivre.

CAPOFORTE Fashion Brands, agent in The Netherlands of Pure shirts
CAPOFORTE Fashion Brands, agent in The Netherlands of Pure shirts by Hatico
Pure Shirts by Hatico, CAPOFORTE Fashion Brands, agent in The Netherlands

the story of pure by hatico

Hatico Mode GmbH, based in Tirschenreuth, Bavaria, was founded in 1947 and is one of Germany’s leading shirt manufacturers. After their expulsion from the Sudetenland, Hans Tischler and his son-in-law Hans Reiter founded the underwear factory Hans Tischler & Co in Tirschenreuth. With four sewing machines and seven employees, they started their adventure – their own shirt factory.

Since 2017, Joseph Reiter, now in the 3rd generation, has taken over the management. This means that Hatico Mode GmbH is 100% in the hands of the founding family.

The “pure” brand was launched on the market in 1996 and has been a true success story ever since. Pure stands for innovation, lifestyle and the latest trends in color and shape. In the more than 70 years since the company was founded, values and textile knowledge have been passed down from generation to generation. Today, the founding grandchildren can look back on a long tradition of textile craftsmanship.

www.pureshirt.com
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