the story of la boucle

In 2020, Arnaud Fauvarque and Frederik Westelinck, two visionary entrepreneurs from Belgium, set out to reinvent an often – overlooked accessory – the belt. Traditional formal belts were rigid, uncomfortable, and aged poorly, quickly losing their aesthetic appeal. Frustrated by the lack of innovation, they decided to change that. La Boucle was born: a belt designed to be 10 times better, offering superior comfort, durability, and style for those who never stand still.

We have always been inspired by single-product brands – those that dedicate themselves to perfecting one essential item and making it iconic. Rimowa revolutionized luggage. Birkenstock redefined sandals. Ralph Lauren made the polo a timeless staple. Following this philosophy, La Boucle has focused exclusively on the elastic belt, ensuring that every detail is refined to the highest standard. In just a few years, we have achieved our vision of becoming the leading brand for flexible belts, elevating them into an essential fashion statement recognized worldwide.